The Gold gong in the Suppliers’ Best Brand Launch Strategy’ went to ‘Chorefti’ from Cryssi Zymi in the Retail Awards organisation.
The pie with the ‘taste that dances with tradition’ topped its category in this big retail and industry event, which took place on 13 July at Driveln Glyfada.
This product grabbed the imagination from the start, winning plaudits from buyers and retailers alike, its full range being made widely available very quickly. This award meant a lot to us since it underlined the success of the communication strategy involved, rewarding creativity and team work!
The sense of being home-made, of tradition and of originality are all fundamental principles of Cryssi Zymi, the first company to launch frozen pitas onto the Greek market. Now, 25 years later, Cryssi Zymi continues to safeguard Greek food tradition by creating pastry products that stand out for their taste and quality.
Cryssi Zymi By craft, not by chance!
